ΔVR system and mobile studio delivers cutting edge 360 content for the BBC
The filming was timed to to coincide with the public testing of the world’s fastest car in October 2017. Narrated by Top Gear’s Chris Harris the film went viral, trending #2 on YouTube, as well as gaining more than 650,000 views on Facebook achieving over 1.1 million online views in three days.
The period of time people watched the film for was three times that seen as standard for Facebook and Youtube streaming videos, further confirming that 360 storytelling via streaming media is engaging the audience at a more than superficial level.
Originally shot in 8K 3D ambisonic along with a selection of more compact professional cameras the shots subsequently being lowered in resolution and compressed to extend accessibility to the broadest number of devices. The challenge was different to that of obtaining painstaking accuracy, instead it was one of fully capitalising upon the systems delivery potential under very tight time constraints both on the one-time shoot and during the short post production which entailed all footage being stitched on our portable system. This would not have been possible without the sterling work carried out by Producer-Director Andrew Brown of (Defecto Films), 360 editor – Mike Chapman, Camera – Spencer Marsden (BBC), Location Sound – Jimmi Stewart, Sound Design – Chris Timpson and John Hendicott (Aurelia Soundworks) and of course narrator Chris Harris, Executive producer Sam Smith and the BBC